The Frieze Los Angeles art fair has once again transformed the Santa Monica Airport into a bustling hub of creativity and culture. This year’s event, which runs through March 3, has attracted over 95 galleries and a star-studded crowd that includes the likes of Rob Lowe, Jessica Biel, Will Ferrell, Michael Ovitz, and Owen Wilson.
The VIP opening day on February 29 was a glamorous affair, with Hollywood power players and art world elites coming together to admire works from galleries around the globe. Despite the slightly reduced number of galleries this year, the event felt more spacious, allowing A-listers ample room to explore and socialize.
The atmosphere was electric as familiar faces mingled and caught up amidst the stunning displays. Celebrities like Will Ferrell and Owen Wilson, incognito in baseball caps, chatted with art world figures like LACMA director Michael Govan. Bigwig agents and collectors from agencies like Endeavor, CAA, and UTA were also out in force, adding to the buzz of the occasion.
For attendees like producer Maria Bell, the fair represents a thrilling convergence of people and art, unlike anything else in Los Angeles. The presence of renowned artists alongside emerging talents creates a dynamic mix that is both inspiring and invigorating.
But beyond the glitz and glamour, the primary focus of the day remained on the art itself. Visitors marveled at historical pieces by artists like Kenny Price while also discovering new works by emerging talents. Sales were brisk throughout the day, with galleries reporting strong interest and significant purchases.
Among the highlights were works by female artists at Lehmann Maupin and a sculpture by Lauren Halsey at Gagosian, which sold to a prominent Los Angeles museum. The fair’s influence extends beyond the tent, with numerous galleries across the city hosting special exhibitions as part of L.A. Art Week.
For many collectors, Frieze Los Angeles is not just an opportunity to acquire art but also a chance to connect with friends and colleagues from around the world. As Maria Bell aptly puts it, it’s like a big traveling group trooping together, united by their love for art and camaraderie.
As the fair opens its doors to the public, there’s a palpable sense of excitement in the air. Whether you’re a seasoned collector or simply a lover of art, Frieze Los Angeles offers an unparalleled opportunity to experience the best that the contemporary art world has to offer.
Frieze Los Angeles 2024
In conclusion, Frieze Los Angeles 2024 has once again proven to be a premier event that bridges the worlds of Hollywood and high art. With its star-studded guest list, impressive sales, and diverse range of exhibitors, the fair continues to captivate audiences and push the boundaries of contemporary art. Whether you’re a seasoned collector, a celebrity enthusiast, or simply a lover of culture, Frieze LA offers an unforgettable experience that celebrates creativity and connection on a global scale.
